Music Download Site Mulve Shut Down Following Arrests

October 15th, 2010

U.K. police have arrested who they believe to be the operator of music downloading site Mulve.com.  Mulve was storing all its music on Russian servers for free downloading by millions of users.  This site just recently publicized that it was the best, fastest, most efficient way to download music.  That boast got them a lot of attention, so much in fact that the site crashed almost immediately following the press release.  The operator(s) claimed that they would not shut it down no matter who pressured them, bragging that their anonymous system would keep all users unidentified.  Well, apparently not anonymous enough.  The site has been taken down following the arrests,  a quote from the operator states , “Hell, I am not prepared to spend the next 5 years in prison for a project that was simply meant to be a little bit of fun. We would like to apologize to all those who were affected by this.”

For more info about Digital Music Downloads and monetizing online presence check out MyMojo.com

Nick@MyMojo

Dr. Dre Teams Up With Lebron James For New Headphones Line

October 1st, 2010

Dr. Dre has teamed up NBA Superstar Lebron James for a new line of headphones.  Beats Headphones by Dr. Dre are luxury headphones brought to us through a collaboration of Interscope Chairman Jimmy Iovine and Monster Cable.  Dr. Dre has worked to  design his headphones to have superior sound quality and clarity and brought in Lebron James to design a style specifically for athletic/active purposes.  The result is the new line Powerbeats Headphones, tailored to fitness enthusiasts.

For more information about celebrities monetizing their brands, go to MyMojo.com

Nick@MyMojo

Twitter Revamps Site to Increase Staying Power

September 27th, 2010

Twitter’s 140-character-limit model has historically encouraged its 160 million users to click on links and be transported to external pages. Currently, however, the folks at Twitter are exploring different functionalities of the site as well as other methods to keep people on Twitter longer, thereby attracting more advertisers.  The changes will occur gradually and center around a two-pane format: links clicked on the right hand side of the page will open on the left instead of opening or redirecting to an external page. Other features will include infinite scrolling (no more clicking “more” to read additional tweets), and the ability to see a user’s mini profile without navigating away from the page.

Twitter has also forged partnerships with DailyBooth, deviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube, which will provide countless third-party tools not currently offered onsite. The integration of these tools and functions will create a huge benefit to potential advertisers, who will be able to sponsor tweets and embed video or image advertisements.

Twitter is just one of many ways that MyMojo markets our clients. Companies like MyMojo work to build the brands of celebrities, helping them with everything from creating websites to building fan clubs. By leveraging skills in media production and distribution, website design and hosting, list management, viral promotions, social media marketing, affiliate (referral) programs, user monetization, and more, MyMojo enhances the online presence of musicians, actors, celebrities, chefs, athletes, and other talented individuals. For more information on how we can help to create or enhance your celebrity brand, please visit our official site: MyMojo.com.

Amanda @ MyMojo

New Music Downloading Mulve.com Makes a Big Impression

September 24th, 2010

The new music downloading site Mulve.com crashed today due to the heavy amount of traffic and simultaneous downloads.  The new site was designed by two self-proclaimed “geeky musicians” who wanted to shake up the music industry by offering free downloads of millions of songs to the public.  This site may sound like many of the other sites out there but differs in some key areas.  First, there is no downloading of a program to your computer, always a plus, just go to the website and use it.  Second users are kept anonymous, as are the two co-founders.  The music is stored on servers rented in Russia, and  there is no sharing required in the download process, so users don’t need to have a folder of shared music.  Because there is no sharing of the music the users are able to keep themselves distanced from music piracy legal issues.  Next, the speed of the downloads is incredible, and the application is simple and user friendly.

This program already hosts an estimated 10 million songs, and boasts to have the fastest music downloading available.  No more waiting for torrents or worrying about the legal repercussions of file sharing… Music downloaders rejoice!

Enjoy,

Nick@MyMojo.com

Slacker Radio To Offer Premium On-Demand Radio

September 20th, 2010

Slacker Radio was originally launched in 2007 as on online music player that let users stream a variety of pre-programmed, custom-made radio stations based on their favorite music and artists. Since then, the company has added a continuous stream of features, including apps for your Blackberry and iPhone, Twitter functionality, and some short-lived devices. Last Wednesday evening at an event in New York, Slacker, Inc. showed off its latest venture: Slacker Premium Radio.

Slacker Premium Radio is set to offer all of the features of current market leader, Radio Plus: no ads, no skip limits, and mobile station caching, along with the added benefit of on-demand functionality. This will give Slacker Premium Radio a competitive edge over the likes of other services such as Rhapsody by allowing users to build custom playlists and request specific songs. As with Rhapsody, subscribers will be able to save these playlists and music to their iOS, Android, iPhone, or Blackberry. Slacker Premium is competitively priced at $9.99 and will be available beginning in October.

In the meantime, you can download all of your ringtones, music, videos, wallpapers, and other mobile content from http://www.Cellware.com. It’s easy to try and 100% FREE!

Amanda @ MyMojo

New T-Pain iPhone App

September 17th, 2010

A new app for the iPhone titled “I Am T-Pain” was just released.  It will give users the ability to send messages with a T-Pain autotune style effect.  The app allows users to send the message immediately or schedule it to be delivered at any time within 48 hours. It comes with built in beats that T-Pain has recorded over, or allows users to record their voice solo in “freestyle” mode.

You can even add the effect to a video recorded on your iPhone and share it instantly on YouTube, Myspace, Facebook, or email.  There is a contest running right now for “I Am T-Pain” users, so buy the app now and start recording!

So far the app is only available for US telephone numbers. Visit http://iamtpain.smule.com/ for details.

Enjoy,

Nick@MyMojo.com

1 Million Join Ping In First 2 Days

September 7th, 2010

Apple claims that over 1 million users have signed up for their new social networking addition to iTunes.  Available only on the new iTunes 10, Ping allows users to tie social networking and suggest music tied into their iTunes accounts.  Roughly one third of users that have downloaded iTunes 10 have signed up for Ping.  With over 160 million iTunes account holders, Apple expects many more to start using Ping shortly.  Apple plans to reach numbers that will rival its other social networking competitors, Myspace has 122 million users, Twitter has 100 million users, and Facebook is in the lead by far with 500 million users.

Mymojo.com will be joining today!

Nick@MyMojo

Network TV, Where Are The Young Viewers?

August 31st, 2010

New polls have been released announcing the median age for the network TV audience is now 51 years of age. This is two years older than the targeted age demographic of 18-49.  Why then are advertisers so eager to spend $9 billion in ad budgets for TV?  They say it is because this is still the best way to reach the young people, because of the large size of the audience.  NBC Universal claims that their advertising will reach 9 out of 10 people in America, but that’s just raw mass reach, not demographics. There’s a word in online advertising for buying media that reaches loads of people you don’t want to reach: waste.  Do you believe the trend should change, if so why?

For more about monetizing online content go to MyMojo.com

Nick @MyMojo

Jersey Shore’s ‘Situation’ is banking this year

August 26th, 2010

Mike Sorrentino, of the MTV show ‘Jersey Shore’  stands to make $5 million this year.  ‘The Situation’ has capitalized on his celebrity status this year by doing celebrity appearances and bringing in various endorsements.   The reality star has negotiated nearly $60,000 per episode after bonuses, but is still trying to renegotiate for season 3.  He aslo pockets between $15,000 and $50,000 for his event appearances, which will net him $1 million alone.   The Situation has also capitalized on his much prized six-pack abs, developing his own abs workout and a chewable supplement line that will be available through GNC.  He has a deal with Gotham Books to write an autobiography titled ’Here’s The Situation’, which earned him a six figure advance.   His many endorsement deals include a new top shelf vodka that got him another six figure payday, plus partial ownership stake in the company.  If this isn’t enough, The Situation also has a hio hop song on iTunes, and a  ’”GTL” app (GTL stands for Mike’s catchphrase Gym, Tanning, Laundry).   He has also secured endorsements with Reebok, Vitamin Water, and a clothing line with Dilligaf.

That’s a business minded party animal, to learn how to capitalize on your celebrity status take a look at MyMojo.com, a leader in the monetization of celebrity online presence.
Nick @ Mymojo

Google Enters TV Market?

August 23rd, 2010

The entertainment industry is waiting on edge as Google prepares to enter the TV Market with its new Television service called “Google TV”.  It works by getting a TV with Google software or buying a box that connects to the internet.  Then users will be able to stream television shows and movies right from their television.  The internet giant has already formed alliances with Sony to integrate the technology into their TVs and Blu-Ray players as early as this fall, and Best Buy will be selling the Logitech designed Google TV boxes.  They have also teamed up with The Dish Network to integrate the software into their service.

The interface will have a customizable home page where you can add your favorite shows and movies. Google plans to integrate television with all other aspects of the web to take us one step closer to the future.   This has the television and cable companies feeling very anxious because Google hasn’t disclosed how they plan to price the service or monitize from it.  It could have people ditching their $70 per month cable bill for a $300 one time purchase of Google software/hardware.

For more information, keep reading as we’ll continue to give you the best updates on what is happening in the Digital Entertainment Industry.  To learn how to monetize from your online content visit MyMojo.com, a leader in Online Advertising and Web Presence.

That’s all for now,

Nick@MyMojo