August 31st, 2010
New polls have been released announcing the median age for the network TV audience is now 51 years of age. This is two years older than the targeted age demographic of 18-49. Why then are advertisers so eager to spend $9 billion in ad budgets for TV? They say it is because this is still the best way to reach the young people, because of the large size of the audience. NBC Universal claims that their advertising will reach 9 out of 10 people in America, but that’s just raw mass reach, not demographics. There’s a word in online advertising for buying media that reaches loads of people you don’t want to reach: waste. Do you believe the trend should change, if so why?
For more about monetizing online content go to MyMojo.com
Nick @MyMojo
Posted in Celebrities, Digital Content, Marketing, Social Networking, Uncategorized | No Comments »
August 26th, 2010
Mike Sorrentino, of the MTV show ‘Jersey Shore’ stands to make $5 million this year. ‘The Situation’ has capitalized on his celebrity status this year by doing celebrity appearances and bringing in various endorsements. The reality star has negotiated nearly $60,000 per episode after bonuses, but is still trying to renegotiate for season 3. He aslo pockets between $15,000 and $50,000 for his event appearances, which will net him $1 million alone. The Situation has also capitalized on his much prized six-pack abs, developing his own abs workout and a chewable supplement line that will be available through GNC. He has a deal with Gotham Books to write an autobiography titled ’Here’s The Situation’, which earned him a six figure advance. His many endorsement deals include a new top shelf vodka that got him another six figure payday, plus partial ownership stake in the company. If this isn’t enough, The Situation also has a hio hop song on iTunes, and a ’”GTL” app (GTL stands for Mike’s catchphrase Gym, Tanning, Laundry). He has also secured endorsements with Reebok, Vitamin Water, and a clothing line with Dilligaf.
That’s a business minded party animal, to learn how to capitalize on your celebrity status take a look at MyMojo.com, a leader in the monetization of celebrity online presence.
Nick @ Mymojo
Tags: Dilligaf, GNC, Gotham, Gotham Books, GTL, iTunes, Jersey Shore, Mike Sorrentino, MTV, Reebok, The Situation, Vitamin Water
Posted in Celebrities, Digital Content, Marketing, Mobile, Music Industry, Social Networking, Uncategorized, mobile web applications | No Comments »
August 23rd, 2010
The entertainment industry is waiting on edge as Google prepares to enter the TV Market with its new Television service called “Google TV”. It works by getting a TV with Google software or buying a box that connects to the internet. Then users will be able to stream television shows and movies right from their television. The internet giant has already formed alliances with Sony to integrate the technology into their TVs and Blu-Ray players as early as this fall, and Best Buy will be selling the Logitech designed Google TV boxes. They have also teamed up with The Dish Network to integrate the software into their service.
The interface will have a customizable home page where you can add your favorite shows and movies. Google plans to integrate television with all other aspects of the web to take us one step closer to the future. This has the television and cable companies feeling very anxious because Google hasn’t disclosed how they plan to price the service or monitize from it. It could have people ditching their $70 per month cable bill for a $300 one time purchase of Google software/hardware.
For more information, keep reading as we’ll continue to give you the best updates on what is happening in the Digital Entertainment Industry. To learn how to monetize from your online content visit MyMojo.com, a leader in Online Advertising and Web Presence.
That’s all for now,
Nick@MyMojo
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August 19th, 2010
Two groups have been butting heads recently about integrating fm radios in cellular phones. This would impose governmental requirements that all cell phones made will be required to include a fm radio chip and antenna. The new feature would add weight and bulk to cell phones, contradicting the demand for sleeker phones. The debate also has brought up the debate over royalties for fm radio play. Currently radio pays royalties to song writers but not to artists or record labels stating that radio play is free promotion for artists and labels and stems to more music sales and concert ticket sales.
The cellular phone companies do not want to be required to add this feature and state that although streaming services have a large demand, listeners do not want to be required to listen to ads on fm radio when the idea of music on a cell phone is for convenience. The debate is far from over, we’ll keep you posted.
For free downloadable content for your cell phone go to Cellware.com, always 100% free. Brought to you by MyMojo.com.
Enjoy,
Nick@Mymojo
Posted in Digital Content, Marketing, Mobile, Music Industry, Uncategorized, mobile web applications, ringtones | No Comments »
August 12th, 2010
Celebrity endorsement is one of the most successful marketing strategies of all time. When a celebrity endorses a company or product, it gives that product automatic star power and helps to create its identity in the marketplace, literally giving the consumer a familiar face and personality to attach to the product instead of a faceless corporation.
The idea is to capitalize on the glamour or popularity of a celebrity by selling to consumers a small piece of the image. For example, Jennifer Lopez sells music, movies, clothing, and perfume bearing her name. Celine Dion sells music, perfume, and Las Vegas shows. These celebrities’ brands are aspirational and sell the fairytale-like qualities of the celebrity and his or her life. Having an up and coming talent endorse your product could be even better: Michael Jordan’s NBA success was internationalized through his endorsement deal with Nike. The relationship was part of Nike’s desire to pair sporting excellence with their brand. Jordan also gave Nike an urban edge, with Nike Air Jordans becoming the choice footwear for Hip Hop stars and fans. The endorsement promoted Nike as well as Jordan, helping him to create an image and achieve world-wide fame. Nike, in turn, capitalized on this fame every step of the way, helping to build and then sell Jordan’s image.
Celebrities have the power to create trends, even sometimes unintentionally. In March of 1994, rapper/artist Snoop Dogg performed on “Saturday Night Live” wearing a Tommy Hilfiger logo rugby shirt. A virtually unknown brand just the day before, Tommy Hilfiger’s line was rocket-launched into success and sales climbed to over $100 million in just one year.
As you can see, celebrities have the power and popularity to move products. With the right marketing campaign, a company can turn around a dying trend or create a completely new one. Even something as simple as wearing a brand’s logo can cause a major influx in that company’s sales. Companies like MyMojo work to build the brands of celebrities, helping them with everything from creating websites to building fan clubs. By leveraging skills in media production and distribution, website design and hosting, list management, viral promotions, social media marketing, affiliate (referral) programs, user monetization, and more, MyMojo enhances the online presence of musicians, actors, celebrities, chefs, athletes, and other talented individuals. For more information on how we can help to create or enhance your celebrity brand, please visit our official site: MyMojo.com.
http://www.mymojo.com
Amanda @ MyMojo
Tags: Advertising, Co-Branding, Digital Music, Free Digital Content, free downloads, Hip Hop, Hip Hop Ringtones, internet, music, Social Networking
Posted in Digital Content, Health, Mobile, Music Industry, Social Networking, Uncategorized | No Comments »
August 10th, 2010
Verizon Wireless has finally announced the debut of the Motorolla Droid 2. The second generation Droid will be available for presale on Verizon’s Web site starting tomorrow (August 11, 2010) and will be in stores August 12 for $199.99 after a $100 mail-in rebate with a two year plan. The smartphone will use Android 2.2 and offer Adobe Flash 10 and Swype among other software. Droid 2 can also be used as a mobile hot spot for up to five devices, but users will need to sign up for Verizon’s 3G Mobile Hotspot Service, at $20 per month. The Droid 2 handset is 4.58 inches tall by 2.38 inches wide by 0.54 inch thick and features a 3.7-inch WVGA (480×854) touch screen. One of the complaints of the first generation Droid was the flat keyboard, so Motorola has raised the keys on the Droid 2. Other improvements include a faster 1GHz TI OMAP processor and double the RAM (512MB). The Android Market has more than 70,000 apps in the catalog now, but the smartphone will also come preloaded with some extras, such as NFL Mobile and Blockbuster On Demand.
Bonus: Verizon will offer a limited-edition R2-D2 version of the Droid 2 in September. This version will have exclusive Star Wars content and hardware designed to look like R2-D2, and will only be available online.
When you get your new Droid 2, don’t forget to sign up with Cellware.com for access to tons of free ringtones, wallpapers, games, and videos! It’s easy to try and always FREE! For more info, check out our FAQ page.
http://www.cellware.com
Amanda @ MyMojo
Tags: Advertising, apple, Billboard, Digital Music, droid, Free Digital Content, free downloads, free music, free ringtones, free tracks, Hip Hop Ringtones, internet, Iphone, mobile phone, Music Industry, ringtones
Posted in Digital Content, Mobile, Music Industry, Social Networking, mobile web applications, ringtones | No Comments »
August 5th, 2010
A new website has been developed that allows anyone to upload their pictures of celebrity sightings instantly for millions of fans to see. Topstalker.com has made everyday people into paparazzi and plans to become the largest database of candid celebrity photos. They have even developed an iPone application that lets people upload photos as they take them.
Key features available to usesrs of Top Stalker website include:
- Upload celebrity photos and describe your sighting with names, dates and locations
- Check out the most popular photos within the community, updated hourly
- See a real-time stream of photos for your favorite celebrities with dates and maps
- Share gossip about your favorite celebrities by posting comments on any photo
- Receive awards for your status and accomplishments as a celebrity ”stalker”
- Share photos and gossip to Facebook, Twitter, and dozens of other social media websites
In a few months of private development stage with limited users Top Stalker has amassed a large collection of well known celebrities as they look in real-life. They even invite other celebrity websites to join in by encouraging publishers to use the site’s photos free of charge.
For more about your favorite celebs online check out Mymojo.com, a company that manages and monetizes celebrity online presence, helping them get the most out of their web traffic.
Nick@MyMojo
Posted in Uncategorized | No Comments »
August 2nd, 2010
Over the next five years, mobile data usage is expected to grow by at least fifty percent. In 2010, the average mobile user in North America is expected to consume sixty percent more mobile data than he or she did in 2009. On some networks, traffic from data has already surpassed that of voice traffic, and will continue to increase exponentially. This rising trend, however, does not automatically translate into rising revenue levels for mobile carriers. Despite accelerated growth, mobile operators are seemingly unable to turn large profits due to the popularity of unlimited data or fixed price plans. Contrasting sharply to the rising levels of data usage, operator revenue is only projected to grow about eighteen percent in North America over the next five years. This will present a challenge to phone companies as they struggle to offer increased network accessibility to consumers with no additional costs.
As mobile operators compete for business, prices for consumers will continue to fall. However, you can still LEGALLY download ALL the FREE ringtones, videos, wallpapers, and games you want at Cellware.com. Check out mymojo.com for more information!
Amanda @ MyMojo
Tags: Advertising, Digital Music, Free Digital Content, free downloads, free downlods, free music, free ringtones, free stuff, free tracks, Hip Hop Ringtones, internet, mobile applications, mobile phone, ringtones
Posted in Digital Content, Mobile, Music Industry, Social Networking, ringtones | No Comments »
July 26th, 2010
Google Music’s plan to challenge Apple’s iTunes is coming along more quickly than anticipated. Sources say this speedy process could help Google launch its store as early as November or December.
Google has been in talks with music publishers to gain publishing rights to as many songs as possible to prepare for the launch of their new service. The industry is led by iTunes, with a 28% market share, and followed by Amazon.com and Wal-Mart, both controlling about 12% of the digital music market.
The music industry waits anxiously for Google to release more details of its service. Many of the music industry’s insiders feel that Apple was “ceded too much territory when it launched iTunes”, and a Google rival product could help gain leverage, not to mention larger royalties for the artists selling their music.
The Google Music download service would also be linked to its massive search engine service.
That’s all that Google is willing to share at this point, but we’ll be eagerly waiting for more details…
Don’t forget to check Mymojo.com for your favorite artists and music.
Nick @ Mymojo
Tags: Billboard, Digital Music, Free Digital Content, free downloads, free downlods, free music, free ringtones, free stuff, free tracks, Hip Hop Ringtones, internet, mobile applications, mobile phone, mosquito ringtone, Mothers Day, Music Industry, mymojo, myspace, Piracy, ringtones, Social Networking
Posted in Digital Content, Mobile, Music Industry, Piracy, Social Networking, Uncategorized, mobile web applications, ringtones | No Comments »
July 20th, 2010
Music piracy has been taking its toll on the industry for years. Now we are at a critical point where the industry could collapse if it continues to feel the effects of file sharing. A new solution has been proposed, the AudioLock. This technology works by coding the music files we buy. It gives individual codes to each copy purchased and then keeps tabs on its files by continually searching file sharing sites for files that are encoded with AudioLock. If it finds a song, the tracking code will identify the purchaser (or pirate) that uploaded the song to be shared. This will be a way to trace back every piece of leaked material found by AudioLock.
Music sharing may soon become a problem of the past for the entertainment industry. Stay tuned for more news about file sharing, and for 100% legal free downloads go to MyMojo.com.
Nick@MyMojo
Tags: 4g, Advertising, apple, Co-Branding, Digital Music, Free Digital Content, free downloads, free music, free tracks, Hip Hop Ringtones, Iphone, mobile phone, Music Industry, mymojo, ring tones, Social Networking
Posted in Mobile, Music Industry, Uncategorized, ringtones | No Comments »
